Web Design 12: Magazine Design Critique

For this assignment, you will select two magazine ads: one effective and the other ineffective. You will then analyze the visual designs of the ads and write a critique essay of 450-500 words.  Task:

  1. Create a new document in the shared folder on Google Docs
  2. For each ad, answer these questions:
    1. What is the purpose of the ad? What is it trying to sell? How is it trying to sell the product? Who is the intended audience (i.e. target market)?
    2. Identify the principles of design that the ad has used. How effective are these principles applied? What would you have done to improve it?
    3. Overall, why do you think the advertisement is visually ineffective?

    Note: You may use either point form or paragraphs in your rough copy. However, your final work will be a 450-500 word essay to be done on a different shared media–to be revealed at a later time.

  3. Scan or take a photo of the ad. You will need to insert the image and its reference (i.e. bibliography) into your document.