IT 10: Video Project (30-second TV Ad) – Part 3

Once the storyboard and script have been approved, your group may start recording and editing the video. If your group has all the required equipment and materials (e.g. camera, clothes, props, etc.), you may use class time to record the video as long as your group stays within school grounds. It is recommended that your group start recording and editing as early as possible, since your group may be required to redo some shots.

The video must be uploaded onto YouTube as either a public or unlisted video (i.e. not private), and the link must be e-mailed to the teacher’s dropbox. The video will be evaluated based on the following criteria:

Criteria 3 – Fully Meeting 2 – Almost Meeting 1 – Minimally Meeting 0 – Not Yet Meeting
Length 30±1 seconds 30±3 seconds 30±5 seconds 30±10 seconds
Camera Angles 6 or more. Zooms in on speaker. Zooms in on food. 6 or more. 4 or 5. 3 or less.
Visual Quality All three: Good lighting. Good camera focus. Good choice of location. Only two: Good lighting. Good camera focus. Good choice of location. Only one: Good lighting. Good camera focus. Good choice of location. None: Good lighting. Good camera focus. Good choice of location.
Audio Quality Minimal background noise. Equalized or normalized volume. Some background noise. Inconsistent volume. Too much background noise. Inaudible or unintelligible
Overall Good story. Creative and compelling. Logo and slogan are mentioned and displayed. Average story. Logo and slogan are mentioned but not displayed. Lacking in creativity. Logo and slogan are missing. Inappropriate story.