Business 10: Take Your Kids to Work

Part A: Killing Us Softly 3

  1. Watch the video clip of Jean Kilborne’s Killing Us Softly 3: Advertising’s Image of Women.
  2. In the Ch.2 Exercises document in the shared folder, respond to the following questions:
    1. What is Jean Kilborne’s main message?
    2. What did you think of the video? How did it make you feel? What did you learn after watching the video?
    3. Has your view of the use of sex appeal ads changed after watching the video? Why or why not?
Part B: Battle of the Sexes
  1. Watch the video segment of CBC Marketplace’s Battle of the Sexes.
  2. In the Ch.2 Exercises document in the shared folder, respond to the following questions:
    1. In general, who pays more: males or females? Why is there a difference in price for similar items for men and women? Provide at least 2 reasons for the difference.
    2. Do you think the difference in gender pricing is fair? Why or why not? If you think fairness depends on the situation, provide examples where it is fair and examples where it is unfair.
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